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Our Team

We are always happy to talk with you. Call any of us directly for specific questions or concerns. For general inquiries, please see our Contact Us page.

Beth Doughty - Executive Director

Beth Doughty

After beginning her career in advertising, Beth Doughty has spent the past 25 years in economic development helping to create more than 14,000 jobs and $1 billion of investment for the Roanoke region.
 
She has twice been executive director of the Roanoke Regional Partnership from 1991 to 1999 and since March 2008 to the present.  She also serves as executive of the Roanoke Outside Foundation and executive director of the Western Virginia Regional Industrial Facility Authority.
 
Beth served as president of the Roanoke Regional Chamber of Commerce for 9 years.  She has lectured on economic development at the University of North Carolina Chapel Hill, Virginia Tech, Roanoke College, and was a visiting lecturer for the Mellon Foundation in the Czech Republic. 
 
Beth is a graduate of the University of Virginia and a past president and a cardinal of the Virginia Economic Developers Association. 

Contact Beth: 540.343.1550 ext. 102 | beth@roanoke.org

Lisa Lyle - Director of Business Investment

Lisa LyleLisa Lyle is Director of Business Investment for the Roanoke Regional Partnership where she is responsible for project management as well as designing and implementing business recruitment strategies for the Roanoke Region.

Lisa received the state Chancellor’s Award for Workforce Development/Employer Services in 2015 from the Virginia Community College System for her work in helping to develop training programs in the field of performance film and advanced manufacturing. Before coming to the Roanoke Region, she spent more than five years working with the Martinsville-Henry County Economic Development Corp. in Martinsville, Va., bringing investment and jobs to that region through her work in industry recruitment and business attraction, developing workforce initiatives for local employers, strategic planning and creative marketing.

She is a graduate of Lynchburg College and earned her MBA from Averett University. She has completed all required coursework for the Certified Economic Developer (CEcD) certification. Lisa enjoys live music and getting outside. You might even find her running one of the races throughout the region. 

Contact Lisa: 540.343.1550 ext. 107 | llyle@roanoke.org

John Hull - Director of Market Intelligence

John HullJohn Hull, director of market intelligence, has more than 10 years experience producing data and analysis in support of regional development and strategic planning.  John began his career with the Roanoke Valley –Alleghany Regional Commission, where he served as the manager of the Commission’s economic development and strategic development services including the regional Comprehensive Economic Development Strategy and economic impact analysis services. 
 
At the Partnership, John is responsible for handling data requests from the public as well as from prospective businesses.  John also conducts special research into issues that concern the region’s competitiveness such as base industry analysis, workforce development/skills gap issues, entrepreneurship, innovation, real estate availability, and other areas. 

John received his Certified Community Researcher professional certification from the Council for Community and Economic Research in 2010. 

Contact John: 540.343.1550 ext. 103 | john@roanoke.org

Pete Eshelman - Director of Outdoor Branding

Pete Eshelman uses his 22 years in the outdoor industry to help the Roanoke Region leverage its natural assets to attract talent and investment.
 
Pete has developed roanokeoutside.com, founded the Blue Ridge Marathon – America’s Toughest Road Marathon, Hill Week, VBR Criterium, and the GO Outside Festival to help build brand recognition for outdoor recreation and increase recognition of the region as a place to live, work, and invest.  His work has changed the region’s community narrative to one that places a high value on the outdoors.
 
He serves as the director of the Roanoke Outside Foundation, is a member of the Roanoke Parks & Recreation Advisory Board, the Greenways Commission, is a member of the Regional Bicycle Advisory Committee, a Leisure Legacy Board Member, and one of 30 Creative Connectors as part of Roanoke’s Creative Communities Leadership Program. Pete frequently consults with other communities on asset and community development.

Pete was awarded the Gold Star Award for outstanding efforts and contributions to the growth and development of Roanoke’s tourism industry and the FLITE award for the Blue Ridge Marathon. Most recently, Pete was voted 2015 Most Inspiring Outdoor Person by readers of Blue Ridge Outdoors magazine.
 
Pete is a graduate of DePauw University.

Contact Pete: 540.343.1550 ext. 104 | pete@roanoke.org | @roanoke_outside

Lisa Link - Director of Operations & Investor Relations

Lisa LInkAs director of administration and investor relations, Lisa Link handles the details. . . coordinating investors meetings, prospect visits, accounting, and keeping the office running smoothly. Lisa joined the Partnership in 2010, after 13 years at the Roanoke Regional Chamber as vice president of membership and member services. 
 
She is a past board member of the American Red Cross, Youth Services (Roanoke), Habitat for Humanity, Roanoke County Gifted Program Advisory Board, and  a veteran of the US Army.

Contact Lisa: 540.343.1550 ext. 101 | lisa@roanoke.org

Carrie Cousins - Director of Communications

Carrie CousinsCarrie Cousins develops content and marketing materials for the Roanoke Regional Partnership. She is a designer, writer and content marketer with more than 10 years experience in the media industry.
 
Carrie also manages the online presence of the Roanoke Regional Partnership through its websites and social media presence, including Roanoke Region of Virginia, Roanoke Entrepreneur Hub and Get2KnowNoke. She is an expert in design theory and trends, is a regular contributor to leading websites on design topics, and has authored several e-books on the subject.
 
Carrie has a degree in communication from Virginia Tech and is pursuing a master’s degree in business administration. You’ll likely find her running on one of the greenways with her dogs.

Contact Carrie: 540.343.1550 ext. 109 | carrie@roanoke.org

Julia Boas - Event Coordinator

Julia BoasJulia Boas manages events for Roanoke Outside, the Roanoke Regional Partnership’s outdoor brand development branch.

Boas has worked in the outdoor industry for almost a decade with experience guiding adventure excursions, planning outdoor related events, promoting, management, and customer service.

She will handle logistics and planning for events such as the Blue Ridge Marathon, Radical Reels Film Festival and the Go Outside Festival. She will also represent Roanoke at events regionally and nationally, promoting the city as an outdoor tourism destination.

Julia comes to the partnership from Wilderness Adventure at Eagle Landing where she served, most recently, as the Director of Operations. She spent most of her years there as the Director of Programs, focusing on marketing, group coordination and activity logistics.

Julia moved to the region nine years ago just after graduating from The University of South Carolina with a degree in journalism and public relations. 

Contact Julia: 540.343.1550 ext. 110 | julia@roanokeoutside.com

 

The Right Team

Latest News

Parkway Brewing to Expand in Salem

Craft brewery to create 13 new jobs and invest $750,000.
Posted on 5/25/2017 8:43:48 AM

A Closer Look at Accelerate 2022: Targeted Marketing

The Roanoke Regional Partnership’s five-year fundraising campaign includes a four-part strategic plan. Here’s a look at the targeted marketing piece.
Posted on 5/24/2017 2:35:19 PM

Wholesome Harvest Baking Expands, Will Invest $22 Million in Roanoke Region

The Roanoke Regional Partnership helped the company come to the region in 1997.
Posted on 5/17/2017 10:49:39 AM
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