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Outdoor Industry

The Roanoke Region has always been an outdoor wonderland.  But now it is an emerging outdoor business center, too.  With a rich mix of outdoor amenities and a burgeoning outdoor industry cluster, there is limitless potential for growth.  Roanoke offers outdoor companies the following strategic advantages:

  • Roanoke OutdoorsA top East Coast destination for outdoor activities.  A recent study proved the breadth and depth of Roanoke’s outdoor amenities equal to regions already identified with the outdoors.
  • A culture of outdoor recreation that supports service providers and brand promise alike.
  • Millions are being spent promoting the region’s outdoor image.
  • Recent study showed huge potential for growth in outdoor businesses.
  • Two-thirds of the U.S. population within a day’s drive, providing fast, convenient access to your markets.
  • Access to a young, vibrant population.  The region has more undergraduate students on a per capita basis than San Francisco, Austin, Boston, and North Carolina’s Research Triangle.
  • Low business costs including construction, logistics, and electricity.  The cost of doing business and cost of living are well below national averages.
  • Virginia has the sixth lowest tax burden on new investments in the U.S.
  • Workers comp and unemployment insurance costs are among the lowest in the U.S.
  • Virginia is a right-to-work state.

Perfect Testing Grounds

Come build your brand at the crossroads of outdoor amenities in Virginia and the East Coast. For mountain or road biking, hiking or camping, bass or fly fishing, climbing or caving, whitewater or flatwater, Roanoke is your ideal testing ground.

Signature Events

Marathons, adventure races, bike races, gran fondos, criteriums, 5Ks, trail runs, river floats, guided hikes, environmental education, triathlons, festivals, and more provide numerous opportunities to connect outdoor users with your brand.

Who's Here 

Supporting employers both large and small, Roanoke offers outdoor companies the right business environment.



Video Testimonial

Why the Roanoke Region Works for Walkabout Outfitters

Roanoke Outside

Learn more about outdoor recreation in the Roanoke Region

Outdoor Trails

Over 600 miles of trails run through the Roanoke Region, making this the perfect testing ground for outdoor brands. Read More

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