When the Roanoke Regional Partnership announced the Accelerate 2022 fundraising effort, it included four key strategic areas for the organization’s program of work over the next five years.
- Leadership and engagement. Creating active, engaged leaders and citizens who advocate for the region.
- Talent solutions. Creating a dedicated talent attraction program that builds upon the region’s livability and connects with local college students.
- Targeted marketing. Strengthening marketing to position the Roanoke Region as an energized destination for business and talent.
- Asset development and outdoor branding. Ensuring the region has the product, amenities and systems in place to propel economic growth.
The plan builds on the program of work adopted in 2012 that took the region to a higher level, creating over the past five years 3,305 primary jobs, 3,459 secondary jobs, $501 million in investments, annual consumer expenditures of $192 million, an increase in per-capita income by nearly 12 percent, and an increase in annual inquiry activity of 27.9 percent. Almost all metrics wildly exceeded goals set in 2012.
The Partnership completed a strategic planning process in 2016 to assess the region’s competitive position and match its program of work to the opportunities and challenges of a competitive, global economy. Business and government leaders helped build the plan.
Here’s a deeper look at the Talent Solutions part of the plan.
Create a dedicated talent attraction program that builds upon the region’s livability narrative.
- Create a staff position that focuses on the talent attraction program just as the creation of the outdoor branding position developed that asset into an economic sector.
- Create a marketing strategy that focuses on actions, activities, and tools that communicate with talent in targeted national markets.
- Launch talent attraction campaigns in targeted geographies and audiences.
- Support talent attraction associated with the Health Sciences and Technology Innovation District.
Connect local college students to the Roanoke Region.
- Host networking and social events for regional college students.
- Connect regional students with regional job opportunities.
- Build communication channels that inform students of interesting activities and events.
Do you want to know more about the five-year strategy or how an investment in the Roanoke Regional Partnership can work for you? Contact us to learn more. (firstname.lastname@example.org)
Lisa Lyle has been named director of business investment for the Roanoke Regional Partnership.
In her new role, Lyle will direct the business attraction and expansion program of the Partnership.
She joins the Partnership from Martinsville-Henry County Development Corp., where she served as director of marketing and recruiting since 2011. During that time she coordinated a regional rebranding and worked with projects that led to $193 million in investments and 1,533 new jobs.
“Lisa’s accomplishments and experience working with economic developers, consultants and companies make her an ideal addition to our team,” said Beth Doughty, executive director of the Roanoke Regional Partnership. “Her background and knowledge will be crucial as we launch our Accelerate 2022 plan to create thousands of new jobs in the Roanoke Region over the next five years.”
Through 2022, the Partnership is aiming for 3,367 new primary jobs, 3,821 new secondary jobs, $300 million in investment and another 12 percent increase in per-capita income.
Prior to her Martinsville position, Lyle served in a number of leadership positions at Carlisle School and as executive director of the Chamber Partnership for Economic Growth. She has an MBA from Averett University and a bachelor’s degree from Lynchburg College.
Since 1983, the Roanoke Regional Partnership has brought together the regional business community and governments in an economic development program that combines resources and strengths to attract people, jobs and investment. The Partnership represents Alleghany, Botetourt, Franklin, and Roanoke counties, the cities of Covington, Roanoke and Salem, and the town of Vinton.
The Roanoke Region is flying high in Delta Sky magazine this month.
The 24-page spread showcases some of the region’s successful businesses and people in the April publication. The in-flight entertainment magazine can be found in the seat-back pockets on Delta flights all month and has The Nature Conservancy CEO Mark Tercek on the cover.
The profile features the best the Roanoke Region and the New River Valley have to offer in the realms of business and tourism. The magazine brings national attention to some of the great things we already know and love about this region.
- It’s Easy Being Green: Impressive livability, tech-forward industries and natural wonders around every corner. Who wouldn’t want to live and work in the Roanoke Region?
- Train City to Brain City: How Roanoke and the New River Valley have launched and sustained an industrious technology corridor.
- Fostering Great Minds: The higher ed institutions of Roanoke the New River Valley feed Southwest Virginia’s most innovative and important industries.
- Access to Adventure: No matter where you stay in Virginia’s Blue Ridge, pristine mountains, rivers, and trails are just minutes away.
- Star City: Roanoke’s farm-to-table food, robust wine and craft beer scenes, and excellent cultural offerings take center stage.
- Carilion Clinic and Virginia Tech: Redefining a Region
- My Roanoke mini-features with Sherman P. Lea Sr., Cyndia Johnson, and Boni Mills Webb
The magazine has more than 5.4 million readers each month. The region was least featured by Delta Sky in 2014.
The Roanoke Regional Partnership was recognized for its work on the Deschutes Brewery project with a 2017 Excellence in Economic Development Award from the Site Selectors Guild. The award was presented to Executive Director Beth Doughty at the Guild’s annual conference March 15 in Tucson, Arizona.
“This is great recognition for our region but it also rewards the teamwork involved in bringing Deschutes to Roanoke and Virginia,” Doughty said. “The list of partners in this project is 50 names long but special appreciation goes to Governor Terry McAuliffe, Roanoke City Council, City Manager Chris Morrill, Roanoke Economic Development, Roanoke Parks & Recreation, and the Virginia Economic Development Partnership. The Western Virginia Water Authority, Appalachian Power, RGC Resources, Norfolk Southern, and Balzer and Associates also were key members of the team.
“This was a four year process and had many challenges,” she said. “Success would not have been possible without such incredible community support. We’ve never worked on a project that generated so much enthusiasm and excitement.”
The nomination, by Guild member Don Schjeldahl of DSG Advisors, commended the team for learning from being runner-up on the Sierra Nevada deal that went to Asheville, N.C., and using that knowledge to earn Deschutes.
The Roanoke Regional Partnership had a record-breaking year in 2016.
Announcements of jobs and investment in 2016 included:
- Eldor Corporation to build $75 million facility with 350 jobs
- Virginia Community College System to create shared service center location and 200 jobs
- Ballast Point Brewing to build $48 million facility with 178 jobs
- Deschutes Brewery to build $85 million facility with 108 jobs
- Staybridge Suites to build and create 60 jobs
- Arkay Packaging expansion with 60 new jobs
- Fleetwood Homes expansion with 100 jobs
- Integrity Windows expansion with 60 new jobs
- Canatal Steel USA expansion with 38 new jobs
The Site Selectors Guild is the only association of the world’s foremost professional site selection consultants. Guild members provide location strategy to corporations across the globe and for every industry, sector, and function.