The Roanoke Region of Virginia is a budding hot-spot for a variety of businesses, including a burgeoning outdoor industry that is thriving off assets such as the Appalachian Trail, Blue Ridge Parkway, James River, and Smith Mountain Lake. The region is home to 600 miles of trails, 22 miles of urban greenways, 24 rivers and creeks, 300,000 acres of national forest, and the second-largest municipal park in the United States (Carvins Cove).

More than a dozen wineries and breweries take advantage of breathtaking panoramas that last through four temperate, active seasons. Nature is the backdrop to an enviable quality of life that has received numerous accolades as a best place to raise a family, best place for jobs and careers, best place to retire, and best outdoor town.