New Brewery Coming to Franklin County

Chaos Mountain Brewing taking shape inside former bed factory

CALLAWAY, Va. (January 27, 2014) – There’s a new business brewing inside a former bed factory in Franklin County.

Work is wrapping up to transform the former SleepSafe Beds facility on Dillon’s Mill Road in Callaway into Chaos Mountain Brewing. Once open early this year, the microbrewery will be capable of producing 2,500 barrels of beer in the first year, eventually creating 20-25 new jobs. 

The million-dollar-plus, 20,000-square-foot project will eventually feature eight to 12 varieties of beer, bottling facility, cold storage and office space. It will include a tasting room, open to the public within view of brewing tanks. 

“Chaos Mountain is part of a growing microbrewing industry in the Roanoke Region and across Virginia,” said owner Joe Hallock. “The East Coast is several years behind the West Coast in the growth of the craft beer industry. This part of the state is within two days shipping to 75 percent of the United States.  We see a lot of potential in the Roanoke Region and the Mid-Atlantic.

“Originally we were going to name the brewery after Cahas Mountain, where the building is located,” Hallock added. “But we realized Chaos was a more fitting name.  It lends itself to more interesting beer names and, as we like to say, “Chaos is brewing!” 

Workers have been busy renovating the interior, installing floor drains, staging equipment and framing rooms.  Joe and his wife, Wendy, are doing much of the work themselves, joined by son Ben.  The brewery has space for 30 tanks, each holding 30 barrels of beer. The plant will have a long-term production capacity of 25,000 barrels per year, or more than 325,000 cases of bottled beer per year. The brewery will use a well as its water source. The water has been tested as high quality and essentially neutral, negating the need to remove anything from the water.  

The Franklin County Board of Supervisors provided financial assistance to the project, which also is receiving assistance from the Roanoke Regional Partnership and Virginia Jobs Investment Program.  

Brewing beer is big business. There are more than 40 breweries in Virginia, a 25 percent increase in the past two years. In the Roanoke Region alone, there are five microbrews and 11 within an hour of downtown Roanoke. Chaos Mountain is the second in Franklin County after Sunken City Brewing Company opened last year.

The Franklin County Board of Supervisors worked to achieve this new business announcement within the community.  Board Chairman David Cundiff stated, “We are proud to have a company like Chaos Mountain Brewing opening in Franklin County.  As the second brewery in the county, this announcement proves that this community is an advantageous place for entrepreneurs, especially craft brewers, to locate and grow their businesses.”

“Chaos Mountain has recognized that the Roanoke Region offers craft breweries a host of advantages, starting with quality water and low costs of doing business,” said Ann Blair Miller, director of project management for the Roanoke Regional Partnership. “As Chaos Mountain looks to future growth, it’s also important to be within a day’s truck drive of two-thirds of the U.S. population. And our region’s outdoor-oriented culture typically draws fans of microbrews.” 


The Roanoke Regional Partnership markets Alleghany, Botetourt, Franklin and Roanoke counties, Roanoke, Salem, and Vinton to new and expanding industry.  Since 1983, the Partnership has assisted expansions and locations representing $1.4 billion in new investment and 14,000 direct new jobs in the region. To learn more, please visit

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Roanoke: City of Unexpected Delights

From the Miami Herald

“Hey, y’all, we’ll move over. Come sit on down,” the scruffy bearded man called to us. We had heard the Texas Tavern eatery in Roanoke was small, but didn’t realize it was this small — a tiny hallway of a café.

The Tavern’s loyal clientele flocks to it 24 hours a day, no matter that they have to stand outside and wait for one of the ten bar stools. Those $1.70 bowls of “chile” and $1.30 burgers and dogs hit the spot, as they have for Roanokers and others since the 1930s.

On this day, the stools were occupied by an extroverted South African, two burly bikers from Miami, our bearded new friend and his buddy, the three of us, and a spiffily dressed businessman. All races, all professions, all income levels rest their feet on the old foot rail. The Tavern even sports an ancient cigarette vending machine.

Just as the Texas Tavern surprised me, I was delighted by Roanoke during a recent visit. It’s a hodgepodge, with unexpected discoveries at every turn. “Star City” — called that because of the 100-foot-high man-made star that overlooks it from Mill Mountain — is not to be confused with North Carolina’s “lost colony of Roanoke.” This Roanoke is very much alive.

Virginia’s Roanoke Valley encompasses the lovely Grandma Moses-like patchwork of the city itself and the surrounding villages of Bedford, Catawba, Fincastle, Salem, Troutville, and others along the densely wooded Blue Ridge Parkway. With a population of more than 300,000, it is the largest metropolitan center in the Blue Ridge Mountains, offering a heady mix of outdoor beauty and recreation, culture, folk heritage, history and Southern hospitality.

From the awe-inspiring top of McAfee Knob, to an eclectic yet very professional performance of Opera Roanoke, to a moving film about a man with a passion for steam locomotives, I had experiences here I’d never had elsewhere.

Center in the Square, in the heart of Roanoke, houses three museums, state-of-the-art theater, and butterfly pavilion. Recently reopened after an expansive renovation, the Center is home to The Science Museum of Western Virginia, the History Museum of Western Virginia and Harrison Museum of African American Culture. Mill Mountain Theatre is a regional professional venue, presenting plays and musicals year round.

Just 20 years ago, almost no one lived in then-dilapidated downtown Roanoke. Urban renewal kicked in and today, there are 70 restaurants, a multitude of shops, bustling sidewalks, and restored lofts and condos filled with residents.

See the story in the Miami Herald for more.  

5 Things I Love About Roanoke


This past November, I hit the road for an Old School Virginia Road Trip. My first stop was Roanoke, a city about 3 1/2 hours away from D.C. that I had heard about, but never visited before.

With my limited knowledge, Roanoke was faceless with ambiguous features. But after my day and a half of exploring this Blue Ridge mountain town— feeling the energy of downtown, experiencing the character of the neighborhoods, seeing the beauty of the outdoors, sampling the locally-made craft beer (and finding it to be really good)— the features quickly and vividly filled in. I was left with a portrait of a place that’s both friendly and accessible with just enough flair to make it distinctly unique.

I really loved my visit, and wanted to share some of the things that I discovered about Roanoke that surprised and delighted me.


1- The Easy Access to the Outdoors

Geographically, Roanoke’s located in a valley between the Blue Ridge and Allegheny Mountains. When you’re standing in downtown Roanoke, small mountains can be seen, showing the promise of outdoor activities that are all around you.

With 26 miles of urban greenway trails, countless public parks and easy access to nearby hiking spots like McAfee Knob (one of the most photographed spots on the Appalachian Trail), Roanoke is a city that values fitness, mobility and the beauty of the outdoors. Others are beginning to catch on to Roanoke’s commitment to encouraging the love of the outdoors: In 2013, Roanoke was awarded the distinction of “Best Trail Town” by Blue Ridge Outdoors Magazine.


Read the rest of the story at this link.

New Manufacturing Investment is Largest in Roanoke County History

Ardagh Group, a Luxembourg-based global leader in metal and glass packaging for the food and beverage industry, today announced plans to locate a state-of-the-art metal can manufacturing facility in Roanoke County. The company will create 96 new jobs and invest $93.5 million in real estate and equipment. It is the largest single manufacturing investment in Roanoke County history.

The company has purchased the 525,000 square foot former Hanover Direct distribution center at 5022 Hollins Road and plans to begin operations by the third quarter of 2014.

Earlier this year Ardagh Group signed a long term supply agreement with a major customer, ConAgra, requiring the company to add capacity in the eastern United States. It selected Roanoke County over locations in Kentucky, North Carolina, Maryland, West Virginia, Pennsylvania, and Tennessee.

“We looked at many sites for our expansion and the decision to establish a Roanoke County facility was driven by factors such as the business tax structure, cost of living, infrastructure, logistic advantages, proximity to our major customer, and the availability of skilled labor,” said James Willich, CEO of Ardagh’s metal packaging business in the U.S.

“We welcome Ardagh to the strong manufacturing sector in the Roanoke Region,” said Beth Doughty, executive director the Roanoke Regional Partnership. “The reasons this location makes sense for Ardagh are the same reasons so many manufacturers prosper here.”

The $93.5 million investment includes $80 million in equipment. The company is completely renovating the cavernous building to accommodate manufacturing of 4.5 million cans per day, which represents approximately 5 percent of the total U.S. food can market. Ardagh will be hiring skilled machine operators, managers, and support staff.

“This represents the largest single manufacturing investment in Roanoke County’s history, and we anticipate even greater long term investments from the company and its suppliers,” said Michael Altizer, chairman of the Roanoke County Board of Supervisors.

The Roanoke Regional Partnership, Roanoke County, and Virginia Economic Development Partnership worked together to secure the project.

Ardagh Group is a global leader in glass and metal packaging solutions for most of the world’s leading food, beverage, and consumer brands. The company has more than 100 facilities and 18,000 employees in 25 countries producing 26.6 billion containers a year.

The company’s U.S. metal packaging operations are based in Carnegie, Pa. In addition to Roanoke, the company has facilities in Bloomsburg, Pa., Weirton, W.Va., Conklin, N.Y., and Terminal Island, Calif.