Mid-Size Metros Need Curated, Integrated Strategies to Survive and to Thrive

John Hullby John Hull, director of  market intelligence

Size matters when it comes to a metro area because size helps determine whether a metro is growing and on the path to prosperity, if it is stagnant … or even worse, declining. Research released last fall by the Brookings Institute comparing economic performance of the largest metros to mid-size and small metro areas shows large metros are talent magnets drawing large pools of workers by virtue of diverse amenities and a high level of opportunity. Brookings’ work shows small and mid-size metros trail the 100 largest metros in rates of growth in employment, personal income, and labor force participation.

This isn’t to say mid-size metros and smaller metros do not have a place in the modern economy. The Roanoke Region’s experience in the last 24 months illustrates significant potential.

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2017 Annual Report

Looking back, 2017 was another outstanding year to live and work in the Roanoke Region of Virginia. Thank you to Roanoke Regional Partnership investors for supporting work that focuses on results that shape our region’s economic future.

Announced business investment in 2017 represented $378 million in annual economic impact and 1,461 direct and indirect jobs.

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Asset Management Turns to Talent

erin burchamby Erin Burcham, director of talent solutions

Managing an asset has changed the narrative of the Roanoke region. By recognizing the outdoors as an economic asset, the region has successfully moved its story from railroads to “Beer, Bikes, and Brains.” The successful transformation began by recognizing that the outdoors – water, mountains, and trails – are more than just wallpaper. They are an economic asset that can be monetized through new businesses, tourism, and other economic activity generated by new residents attracted by our outdoor culture.

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