Mast General Store Projects 2020 Roanoke Opening

ROANOKE (Jan. 30, 2019) – The Mast General Store, a family of stores based in Valle Crucis, North Carolina, is coming to Downtown Roanoke.

The location will be inside the Heironimus Building, at 401 South Jefferson Street. Originally constructed as a furniture store in 1905, the Heironimus Department Store took over the building in 1915 and remained a part of downtown until 1996.

“We are excited to be working with Monument Companies to bring retail back to the Heironimus,” said Lisa Cooper, president of Mast General Store.

The Roanoke Regional Partnership and the City of Roanoke worked with the Mast Store 7 years to bring this project to the region.

Renovations are moving forward while maintaining and preserving the history of the building—a mission Mast Store is known for, saving something old and making it new again.

The Mast Store currently has 10 locations across three states where guests can find old-fashioned customer service, products that spark nostalgia, and quality goods from rocking chairs to hiking gear. Each location has a friendly atmosphere and an old-fashioned focus on excellence you’d expect from a country general store. Mast Store looks forward to sharing these same values and traditions in its newest “old” location.

“We look forward to building strong community relationships as we work and play in Roanoke,” said Cooper. “And we are excited to be adding Roanoke to our family of stores next summer (2020).”