35 Years of Evolving Economic Development Strategy

new rrp brand

A lot has changed since 1983.

Thirty-five years ago, the national average wage index was $15,239. The Betacam was revolutionizing video. And the Roanoke Region’s economic landscape looked far more like its past than its future.

This month, the Roanoke Regional Partnership celebrates 35 years as a resource and advocate for businesses and individuals in the communities we serve. From its infancy in the 1980s, the Partnership has been an impassioned developer of modern economic development strategies. As industries changed and our economic landscape transformed, the Roanoke Regional Partnership created unique partnerships, foundations, and community events to highlight our region’s contemporary economy. 

Today, we’re bringing our family of brands closer with the incorporation of updated logo designs that refresh the individual program identities, while maintaining the brand equity these marks have established. We’d like you to be the first to see the Roanoke Regional Partnership’s reinvigorated brand identity in support of our ongoing integrated marketing strategy for economic development. 

Dedicated talent attraction website launches

get2knownoke talent roanoke

In coordination with these updates, the Roanoke Regional Partnership recently launched Get2KnowNoke.com, a professional development resource for job seekers. Divided into Work, Play, and Live sections, the site uses real people and businesses throughout the region to tell our community’s story. Get2KnowNoke.com is specifically designed for job seekers who understand that you’re not just climbing the ladder, you’re choosing a community to call home. 

Visit Get2KnowNoke.com

With your support of the Roanoke Region of Virginia, we’ve spent the last 35 years developing a 21st-century regional economic development organization that serves our community as a resource for market intelligence, an advocate for wage and job growth, as talent attraction experts, and through the development of a new community narrative as an active outdoor region.

Whether you have been impacted by the Roanoke Regional Partnership, Roanoke Outside Foundation, Get2KnowNoke or other community collaborations, we appreciate your continued interest in the natural resources, talented workforce, and livable communities that make our region unique. 

Erin Burcham Named Director of Talent Solutions

erin burcham roanoke talent solutionsErin Burcham has been named director of talent solutions for the Roanoke Regional Partnership. Burcham will direct a newly-created talent-attraction program that will contribute to the skilled workforce needs of area businesses.

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Best. Year. Ever.

annual report 2016Since 1983, the Roanoke Regional Partnership has brought together the Greater Roanoke business community and eight governments in a regional economic development program that combines resources and strengths to attract talent, enhance assets, invite strategic investments, and stimulate development. We help the region compete and thrive by leveraging its assets — livability, the outdoors, business climate, and higher education. And we focus on results that shape our region’s economic future.
The Roanoke Region celebrated a lot of wins in 2016, many of which are highlighted in our Annual Report. Download it and share. If you need a printed copy, email us.
Highlights from the report include:

  • $217.5 million location investment (1,412 jobs)
  • $16.5 million expansion investment (258 jobs)
  • It was another year of growth in the outdoor sector with signature events and new infrastructure spearheaded by the Roanoke Outside Foundation, a 501c (3) focused on outdoor engagement and building the outdoor economy.
  • Paddling the Roanoke River downtown is now easier with the opening of a new kayak and canoe launch site made possible by an $80,000 crowdfunding campaign by the Roanoke Outside Foundation. Community and corporate leaders cut the ribbon in October at a site that is a joint effort between the Roanoke Outside Foundation, The Bridges development, Carilion Clinic and the City of Roanoke.
  • The Partnership’s market intelligence department is a regional resource for information for governments, businesses, and citizens. This department impacts the success of all aspects of our work.
  • If we learned anything in 2016, it was that real estate is critical to our region’s success. Studies by the Partnership in 2012 and 2013 determined the region is short on the right sites and buildings that attract jobs, investment, and businesses. In 2016, we did something about it.