Deschutes Brewery Already Making an Economic Impact in Region

deschutes street pub roanoke virginia

You can already feel the economic impact of Deschutes Brewery’s expansion to the Roanoke Region.

The Street Pub raised $81,000 for nine local nonprofits in late August. The one-day event broke the record for the nationwide event with 241 kegs of beer poured for 22,000 festival-goers.

The impact of the Deschutes project extends well beyond the announcement of future jobs and investment.

Here’s the trickle-down effect of the Deschutes Brewery announcement:

  • Deschutes Brewery will build an $85 million manufacturing facility in the Roanoke, a project that the Partnership worked on for four years
  • The brewery brought about 60 employees to Roanoke in the days preceding the Street Pub, filling hotel rooms and local restaurants
  • This month, Deschutes hosted a company-wide sales meeting in Roanoke with 90 employees, accounting for 350+ room nights in area hotels
  • Deschutes is sponsoring events in the region, including GO Fest, a Tinker Creek Greenway cleanup the weekend of the Street Pub, and a cyclocross race featuring pro riders

The Deschutes project is a great example of the many ways the Partnership creates economic impact in the region.