aerial night time view of downtown roanoke
Why The Roanoke Region

Find Everything You Need to Thrive

The largest metro west of Richmond, the Roanoke Region is home to more than 330,000 people and serves as the regional center for jobs, transportation, entertainment, and healthcare to more than 1 million others.

Alleghany, Botetourt, Franklin, and Roanoke counties; the cities of Covington, Roanoke, and Salem; along with the Town of Vinton offer up an ideal mix of urban, suburban, and rural lifestyles that help businesses attract and retain skilled and talented workers.

Graduates of the 25 colleges and universities in the greater region are drawn to this area’s beautiful lakes and rivers, the Appalachian Trail, Blue Ridge Parkway, and 600 miles of hiking and biking trails. Top it off with an attractive climate, great choices of neighborhoods and housing, superior health care, and quality schools, and the Roanoke Region has it all.


Square Miles


Colleges & Universities


Miles of Trails