Here in the Roanoke Region of Virginia, our motto is Work Hard, Play Hard, Live Easy.

The region is home to a burgeoning innovation corridor, 25 colleges and universities, and a beautiful and livable community where you can actually afford to live. From science to technology to hiking and biking, we think you’ll agree…living is easy in Virginia’s Blue Ridge.

The Roanoke Region is a budding hot-spot for a variety of businesses, including an outdoor industry that is thriving off assets such as the Appalachian Trail, Blue Ridge Parkway, James River, and Smith Mountain Lake. The region is home to 600 miles of trails, 22 miles of urban greenways, 24 rivers and creeks, 300,000 acres of national forest, and the second-largest municipal park in the United States (Carvins Cove).

More than a dozen wineries and breweries take advantage of the region’s incredible water quality and the breathtaking panoramas that last through four temperate, active seasons. Nature is the backdrop to an enviable quality of life that has received numerous accolades as the best place to raise a family, best place for jobs and careers, best place to retire, and best outdoor town.