We are always happy to talk with you and get to know your business needs. 

Beth Doughty – Executive Director

beth doughty

Beth Doughty has twice been executive director of the Roanoke Regional Partnership from 1991 to 1999 and since March 2008. She also serves as executive of the Roanoke Outside Foundation and executive director of the Western Virginia Regional Industrial Facility Authority.

After a start in advertising, she has spent more than 25 years in economic development, helping to create more than 14,000 jobs and $1 billion of investment for the Roanoke Region of Virginia.

Contact Beth: 540-343-1550 ext. 102 | beth@roanoke.org


Lisa Lyle

Lisa Lyle – Director of Business Investment

Lisa Lyle directs the business attraction and expansion program of the Partnership.

Contact Lisa: 540-343-1550 ext. 107 | llyle@roanoke.org


John Hull

John Hull – Director of Market Intelligence

John Hull is the Roanoke Regional Partnership’s data guru. He has more than 10 years of experience producing data analysis for regional development and strategic planning. He handles a variety of data requests from the public and prospective businesses.

Contact John: 540-343-1550 ext. 103 | john@roanoke.org | LinkedIn


Pete Eshelman

Pete Eshelman – Director of Outdoor Branding

Pete Eshelman is an outdoors guy. He developed roanokeoutside.com, founded the Blue Ridge Marathon – America’s Toughest Road Marathon, Hill Week, and the GO Outside Festival to help build brand recognition for outdoor recreation and increase recognition of the region as a place to live, work, and invest. His work has changed the region’s community narrative to one that places a high value on the outdoors.

Contact Pete: 540-343-1550 ext. 104 | pete@roanoke.org | @roanoke_outside


Lisa Link

Lisa Link – Director of Operations & Investor Relations

Lisa Link ensures that everything comes off without a hitch. She handles the details . . . coordinating investor meetings, prospect visits, accounting, and keeping the office running smoothly. Lisa joined the Partnership in 2010, after 13 years at the Roanoke Regional Chamber as vice president of membership and member services.

Contact Lisa: 540-343-1550 ext. 101 | lisa@roanoke.org


Carrie Cousins

Carrie Cousins – Director of Communications

Carrie Cousins develops content and marketing materials for the Roanoke Regional Partnership. She is a designer, writer, and content marketer with more than 15 years of experience in the media industry. She’s also the voice of the Partnership online and on social media through channels such as Roanoke_Region and Get2KnowNoke

Contact Carrie: 540-343-1550 ext. 109 | carrie@roanoke.org | @carriecousins


Julia Boas

Julia Boas – Event Coordinator

Julia Boas manages events for Roanoke Outside, the Roanoke Regional Partnership’s outdoor brand development branch. She has worked in the outdoor industry for almost a decade with experience guiding adventure excursions, planning outdoor related events, promoting, management, and customer service and is the driving planner behind events such as the Blue Ridge Marathon, Radical Reels Film Festival, and the Roanoke GO Outside Festival.

Contact Julia: 540-343-1550 ext. 110 | julia@roanokeoutside.com


erin burcham

Erin Burcham – Director of Talent Solutions

Erin Burcham is developing a strategy to recruit and retain talent for the Roanoke Region’s economy. She is a graduate of Leadership Roanoke Valley and serves on the Leadership Roanoke Valley Alumni Association steering committee. She is a board member of Junior Achievement and serves on multiple regional committees.

Contact Erin: 540-343-1550 ext. 111 | erin@roanoke.org


katie beach

Katie Beach – Program Coordinator for Talent Solutions

Katie Beach is working to add more initiatives to our talent attraction program. Before joining the Partnership in 2019, she spent 13 years at Virginia Tech, most recently as an assistant director in Career and Professional Development where she worked primarily serving students in the College of Science as well as engaging with employers. Katie obtained her bachelor’s and master’s degrees from East Carolina University. 

Contact Katie: 540-343-1550 ext. 112 | katie@roanoke.org