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John Hull – Executive Director
John Hull is the executive director of the Roanoke Regional Partnership. He also serves as the executive director of the Western Virginia Regional Industrial Facility Authority.
John has spent more than 17 years serving the Roanoke Region in various economic development roles. A graduate of Roanoke College, the University of Oklahoma’s Economic Development Institute, and the Roanoke College Management Institute, Hull also has earned the certified economic research professional designation from the Council for Community and Economic Research. While managing the Roanoke Regional Partnership’s research and business investment functions, Hull has assisted in the creation of more than 6,000 jobs and the attraction of more than $1 billion in investment.
Pete Eshelman – Director of Outdoor Branding
Pete Eshelman is an outdoors guy. He developed roanokeoutside.com, founded the Blue Ridge Marathon – America’s Toughest Road Marathon, and the GO Outside Festival to help build brand recognition for outdoor recreation and increase recognition of the region as a place to live, work, and invest. His work has changed the region’s community narrative to one that places a high value on the outdoors.
Ann Blair Miller – Director of Business Investment
Ann Blair Miller is responsible for project management as well as designing and implementing business recruitment strategies for the Roanoke Region. She previously worked for the Roanoke Regional Partnership for almost 20 years before working for the Virginia Economic Development Partnership (VEDP) in the role of Business Retention and Expansion Project Manager from 2017-2019. Ann Blair is a past president of the Virginia Economic Developers Association (VEDA), and has been involved with VEDA as either a Board Member or an Executive Officer since 2005. Ann Blair was the 2015 recipient of The Cardinal Award, which is the most prestigious award bestowed by VEDA.
Lisa Link – Director of Operations & Investor Relations
Lisa Link ensures that everything comes off without a hitch. She handles the details . . . coordinating investor meetings, prospect visits, accounting, and keeping the office running smoothly. Lisa joined the Partnership in 2010, after 13 years at the Roanoke Regional Chamber as vice president of membership and member services.
Julia Boas – Director of Marketing
Julia Boas was the events director for the Roanoke Outside Foundation, the Roanoke Regional Partnership’s outdoor brand development branch, for seven years as the driving force behind events such as the Blue Ridge Marathon, Radical Reels Film Festival Go Cross Cyclocross Race, and the Roanoke GO Outside Festival. She developed her skills with WordPress web design and content management, social media and digital advertising, Adobe suite design work, public relations, and more. Boas now puts those skills to work for the Roanoke Regional Partnership as the Director of Marketing overseeing all brands and communication lines, including Get2KnowNoke, Roanoke Regional Partnership, and Roanoke Outside.
Kait Pedigo – Events Manager
Kait Pedigo joined the Roanoke Outside Foundation after nearly a decade of experience in the Roanoke Region’s outdoor industry and at the Roanoke City Parks and Recreation Department. Prior to that she studied theatre and worked in theater production at the University of Vermont. She now manages our global brand-building events such as the Blue Ridge Marathon, Radical Reels Film Festival Go Cross Cyclocross Race, and the Roanoke GO Outside Festival.
Matt Miller – Director of Market Intelligence
Matt turns data and information into actionable insights; this vital role assists government partners to understand complex issues through data, guides developers to better understand market opportunities, stays abreast on development activity, and responds to investor and prospect information requests. Matt’s previous work included the formation of the Roanoke Valley Broadband Authority and coordination of the Statewide Geographic Information System (GIS) conferences. He is also responsible for tracking and reporting on issues that can have an adverse impact on economic competitiveness and livability.
Taylor Johnson – Director of Talent Attraction
Taylor Johnson came to the partnership after a decade of experience creating, developing, and implementing programs focused on talent outreach strategies, partnership, communication, and marketing to attract talent. Taylor is herself a boomerang, returning to the Roanoke Region from Arlington to dedicate her career to the economic development of her hometown. Who better to lead the talent attraction narrative, than someone who has lived it? Taylor spent five years in the private sector as a recruiter for the globally recognized law firm, Cleary Gottleib Steen & Hamilton in Washington, DC. Taylor most recently worked for the Virginia Economic Development Partnership (VEDP) focusing on talent needs in the Northern Virginia, Winchester, and Fredericksburg regions.