We are always happy to talk with you and get to know your business needs. 

John HullExecutive Director

John Hull is the executive director of the Roanoke Regional Partnership.  He also serves as the executive director of the Western Virginia Regional Industrial Facility Authority.

John has spent more than 17 years serving the Roanoke Region in various economic development roles. A graduate of Roanoke College, the University of Oklahoma’s Economic Development Institute, and the Roanoke College Management Institute, Hull also has earned the certified economic research professional designation from the Council for Community and Economic Research. While managing the Roanoke Regional Partnership’s research and business investment functions, Hull has assisted in the creation of more than 6,000 jobs and the attraction of more than $1 billion in investment.

Contact John: 540-343-1550 ext. 103 | john@roanoke.org | LinkedIn


Pete Eshelman

Pete Eshelman – Director of Outdoor Branding

Pete Eshelman is an outdoors guy. He developed roanokeoutside.com, founded the Blue Ridge Marathon – America’s Toughest Road Marathon, and the GO Outside Festival to help build brand recognition for outdoor recreation and increase recognition of the region as a place to live, work, and invest. His work has changed the region’s community narrative to one that places a high value on the outdoors.

Contact Pete: 540-343-1550 ext. 104 | pete@roanoke.org | @roanoke_outside


Lisa Link

Lisa Link – Director of Operations & Investor Relations

Lisa Link ensures that everything comes off without a hitch. She handles the details . . . coordinating investor meetings, prospect visits, accounting, and keeping the office running smoothly. Lisa joined the Partnership in 2010, after 13 years at the Roanoke Regional Chamber as vice president of membership and member services.

Contact Lisa: 540-343-1550 ext. 101 | lisa@roanoke.org


Carrie Cousins

Carrie Cousins – Director of Communications

Carrie Cousins develops content and marketing materials for the Roanoke Regional Partnership. She is a designer, writer, and content marketer with more than 15 years of experience in the media industry. She’s also the voice of the Partnership online and on social media through channels such as Roanoke_Region and Get2KnowNoke

Contact Carrie: 540-343-1550 ext. 109 | carrie@roanoke.org | @carriecousins


Julia Boas

Julia Boas – Event Coordinator

Julia Boas manages events for Roanoke Outside, the Roanoke Regional Partnership’s outdoor brand development branch. She has worked in the outdoor industry for almost a decade with experience guiding adventure excursions, planning outdoor related events, promoting, management, and customer service and is the driving planner behind events such as the Blue Ridge Marathon, Radical Reels Film Festival, and the Roanoke GO Outside Festival.

Contact Julia: 540-343-1550 ext. 110 | julia@roanokeoutside.com


erin burchamErin Burcham – Director of Talent Solutions

Erin Burcham is developing a strategy to recruit and retain talent for the Roanoke Region’s economy. She is a graduate of Leadership Roanoke Valley and serves on the Leadership Roanoke Valley Alumni Association steering committee. She is a board member of Junior Achievement and serves on multiple regional committees.

Contact Erin: 540-343-1550 ext. 111 | erin@roanoke.org


katie beach

Katie Beach – Program Coordinator for Talent Solutions

Katie Beach is working to add more initiatives to our talent attraction program. Before joining the Partnership in 2019, she spent 13 years at Virginia Tech, most recently as an assistant director in Career and Professional Development where she worked primarily serving students in the College of Science as well as engaging with employers. Katie obtained her bachelor’s and master’s degrees from East Carolina University. 

Contact Katie: 540-343-1550 ext. 112 | katie@roanoke.org