When the Roanoke Regional Partnership announced the Thrive 2027 strategic plan, it included four key strategic areas for the organization’s program of work over the next five years.
Virginia Senator Tim Kaine met with regional outdoor businesses and government leaders last Wednesday at Carvins Cove, the nation’s second largest municipal park, to discuss potential opportunities for federal American Rescue Plan Act (ARPA) funding to be used in the maintenance and development of our regional outdoor assets.
Similar to the New Deal and the Civilian Conservation Corp (CCC) following the Great Depression, the post-COVID relief funding could offer the Roanoke Region generational infrastructure projects and much-needed maintenance of existing assets. The Roanoke Regional Partnership coordinated with local leaders to ensure that Sen. Kaine was aware of all the needs and opportunities throughout the region.
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With the resumption of business travel as COVID-19 conditions abate, the Roanoke Regional Partnership is on the road again meeting in person with consultants and site selectors. Partnership staff had a busy June participating in Select USA, a virtual conference focused on foreign direct investment opportunities, and traveling to the Site Selectors Guild annual meeting in Florida and the Area Development Consultant Forum in Richmond. In 2021, the Partnership will attend eight key marketing conferences and networking events, making valuable connections with global businesses and gatekeepers.
The Partnership’s focus on livability, talent, and site readiness resonated with consultants and industry alike. Site developments were promoted alongside messaging on growth in key sectors like technology, innovation and life sciences, transportation equipment manufacturing, and food and beverage manufacturing.
See the graphic above for the remaining 2021 marketing schedule featuring consultant events and ongoing industry outreach.
Questions? Email Ann Blair Miller, Director of Business Investment
Kait Pedigo has been selected as the new events manager of the Roanoke Outside Foundation, a non-profit created by the Partnership in 2010. Pedigo has worked the last three years as the special events supervisor for the City of Roanoke where she became very familiar with the Foundation’s events and played an integral role on the Anthem Go Outside Festival committee.
Kait comes to Roanoke Outside with nearly a decade of experience working within the Roanoke Region’s outdoor community. She holds a degree in theatre and English from the University of Vermont where her experience with directing and stage management developed and was later leveraged to produce large-scale events with precision and expertise. In her role with Roanoke City Parks and Recreation, Kait supervised races, festivals, concerts and permitting for every event within the city’s purview. Kait was also a member of the GO Fest planning committee, and facilitated park use for the Blue Ridge Marathon and Go Cross.
“Kait has been a valuable assets to our organization for years as a member of the GO Fest committee and as City liaison for the Marathon and Go Cross. She is organized, creative, thoughtful and hard-working, all traits that will serve our organization well as we continue to build relationships throughout the Roanoke Region,” said Pete Eshelman, director of the Roanoke Outside Foundation. “I am pleased to welcome Kait to the Roanoke Outside team and feel confident she will quickly become an integral part of our organization.”
“Roanoke Outside has the capacity to move mountains. I’ve witnessed the Foundation’s events draw people from all over the world and find success by whatever metric you use, such as attendance, notoriety, national brand participation, and livability,” said Pedigo. “The thing that attracts me the most to working for Roanoke Outside is that success comes by forming relationships and really caring for the businesses and community. I knew I had to be a part of this team.”
Prior to working for Parks and Rec, Pedigo worked in the outdoor industry as a program director, guiding adventure excursions, planning outdoor-related events and coordinating weddings. If you want to learn more check out Five Questions with Kait Pedigo, Roanoke Outside’s New Event Manager.
The Roanoke Regional Partnership, founded in 1983, is the public-private economic development marketing and strategy organization supported by Alleghany, Botetourt, Franklin, and Roanoke Counties, the Cities of Covington, Roanoke, and Salem, and the Town of Vinton as well as more than 200 businesses. The organization has worked with its partners to create more than 19,000 primary jobs and $19 billion in investment by attracting companies such as Orvis, Altec, McAirlaids, Bimbo Bakeries, Cardinal Glass, Balchem, Eldor, Mack Trucks, Traditional Medicinals, Constellation Brands and others to the region.