Kait Pedigo Joins Roanoke Outside as Events Manager

Kait Pedigo has been selected as the new events manager of the Roanoke Outside Foundation, a non-profit created by the Partnership in 2010. Pedigo has worked the last three years as the special events supervisor for the City of Roanoke where she became very familiar with the Foundation’s events and played an integral role on the Anthem Go Outside Festival committee. 

Kait comes to Roanoke Outside with nearly a decade of experience working within the Roanoke Region’s outdoor community. She holds a degree in theatre and English from the University of Vermont where her experience with directing and stage management developed and was later leveraged to produce large-scale events with precision and expertise. In her role with Roanoke City Parks and Recreation, Kait supervised races, festivals, concerts and permitting for every event within the city’s purview. Kait was also a member of the GO Fest planning committee, and facilitated park use for the Blue Ridge Marathon and Go Cross.

“Kait has been a valuable assets to our organization for years as a member of the GO Fest committee and as City liaison for the Marathon and Go Cross. She is organized, creative, thoughtful and hard-working, all traits that will serve our organization well as we continue to build relationships throughout the Roanoke Region,” said Pete Eshelman, director of the Roanoke Outside Foundation. “I am pleased to welcome Kait to the Roanoke Outside team and feel confident she will quickly become an integral part of our organization.”

Roanoke Outside has the capacity to move mountains. I’ve witnessed the Foundation’s events draw people from all over the world and find success by whatever metric you use, such as attendance, notoriety, national brand participation, and livability,” said Pedigo. “The thing that attracts me the most to working for Roanoke Outside is that success comes by forming relationships and really caring for the businesses and community. I knew I had to be a part of this team.”

Prior to working for Parks and Rec, Pedigo worked in the outdoor industry as a program director, guiding adventure excursions, planning outdoor-related events and coordinating weddings. If you want to learn more check out Five Questions with Kait Pedigo, Roanoke Outside’s New Event Manager

The Roanoke Regional Partnership, founded in 1983, is the public-private economic development marketing and strategy organization supported by Alleghany, Botetourt, Franklin, and Roanoke Counties, the Cities of Covington, Roanoke, and Salem, and the Town of Vinton as well as more than 200 businesses. The organization has worked with its partners to create more than 19,000 primary jobs and $19 billion in investment by attracting companies such as Orvis, Altec, McAirlaids, Bimbo Bakeries, Cardinal Glass, Balchem, Eldor, Mack Trucks, Traditional Medicinals, Constellation Brands and others to the region.

Blue Ridge Race Festivities Provide $1.6 Million Boost to Regional Economy

On April 17, 2021 our community welcomed thousands of people to the Foot Levelers Blue Ridge Marathon and Freedom First Down by Downtown music festival. The weekend of festivities was one of the first large in-person events to be held since the beginning of the pandemic. The result was a $1,600,000 million economic boost to the local economy, which was needed more than ever to support the regional hospitality industry that has been greatly impacted by COVID-19. 

A third of the jobs lost on a net basis in the Roanoke Region, as a result of the pandemic, are in the hospitality industry. Polling of local restaurants, businesses and hotels showed that the weekend drove an unprecedented amount of both local and out-of-town traffic back to downtown. 

“Race weekend has always had a positive impact on the businesses in Roanoke, especially the restaurants downtown,” said Jason Martin, owner of restaurants Martin’s Downtown and Sidecar. “We noticed increased traffic throughout the weekend and there were many first time and out-of-town visitors in our dining rooms. I personally observed many diners sporting marathon shirts that also stuck around for the live music. The whole weekend had a different feel – it felt very festive!” 

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Balchem Corporation Announces Expansion in Roanoke Region

balchemBalchem Corporation (NASDAQ: BCPC) announced today the expansion of its Covington, Virginia, manufacturing site to meet the growing demand for animal nutrition and health nutrients. The company will invest $5 million and add approximately 6 jobs to its existing team over the next two years. The expansion will double the production of key nutrients used for the animal nutrition and health markets worldwide. 

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