Roanoke, Virginia, is a metro area known for its outdoor offerings and culture. Nestled in the foothills of the beautiful Blue Ridge Mountains, Roanoke is your gateway to the finest outdoor opportunities available on the East Coast. The Roanoke Region attracts a diverse cross-section of the United States population thanks to that great outdoor vibe in a location that provides an ideal business environment and lifestyle that can’t be beat.
Local Demographics
Population by Race
| Locality | White | Black or AA | American Indian | Asian | Hispanic (any race) | Two or More Races |
| Alleghany County | 90.1% | 4.5% | 0.2% | 0.4% | 1.2% | 3.8% |
| Botetourt County | 91.3% | 2.7% | 0.2% | 0.7% | 2.3% | 4.0% |
| Franklin County | 85.7% | 7.2% | 0.3% | 0.6% | 3.6% | 4.5% |
| Roanoke County | 83.3% | 5.9% | 0.3% | 3.6% | 3.6% | 5.3% |
| City of Covington | 79.9% | 12.5% | 0.4% | 0.6% | 3.1% | 7.5% |
| City of Roanoke | 57.3% | 27.5% | 0.4% | 2.5% | 8.5% | 5.4% |
| City of Salem | 82.5% | 7.7% | 0.2% | 2.1% | 4.3% | 5.6% |
| Roanoke Region | 76.9% | 12.5% | 0.3% | 2.1% | 4.9% | 5.6% |
Source: 2020 Census- U.S. Census Bureau, 2021
Population by Age Group
| 2010 | 2010 (percentage) | 2021 | 2021 (percentage) | 2026 Projected | 2026 Projected (percentage) |
| Under 20 | 78,440 | 24.1% | 71,910 | 21.6% | 72,380 | 21.5% |
| 20-34 | 54,787 | 16.8% | 56,882 | 17.1% | 53,941 | 16.0% |
| 35-54 | 92,554 | 28.4% | 81,004 | 24.3% | 81,015 | 24.1% |
| 55-64 | 46,236 | 14.2% | 49,036 | 14.7% | 45,752 | 13.6% |
| 65 and older | 53,711 | 16.5% | 74,159 | 22.3% | 83,574 | 24.8% |
| Median Age | 42.1 | | 44.7 | | 45.3 | |
Source: ESRI Business Analyst, 2021
Households
| 2010 | 2021 | 2026 Projected |
| Number | 135,794 | 138,706 | 140,183 |
| Median Household Income | $44,530 | $57,362 | $61,340 |
Source: ESRI Business Analyst, 2021
Household Income Distribution
| 2010 | 2021 | 2026 Projected |
| Under $35,000 | 51,053 | 41,612 | 38,691 |
| $35,001-$50,000 | 22,760 | 17,200 | 16,682 |
| $50,001-$75,000 | 26,163 | 27,048 | 26,775 |
| $75,001 and above | 35,819 | 52,847 | 58,036 |
Source: ESRI Business Analyst, 2021
Educational Attainment (ages 25 and over)
| Under 12 years | 9.5% |
| 12 years only | 32.0% |
| Some college | 30.1% |
| College graduates (16 years or more) | 28.4% |
Source. U.S. Census Bureau ACS 2020 5-year estimates
