Roanoke, Virginia, is a metro area known for its outdoor offerings and culture. Nestled in the foothills of the beautiful Blue Ridge Mountains, Roanoke is your gateway to the finest outdoor opportunities available on the East Coast. The Roanoke Region attracts a diverse cross-section of the United States population thanks to that great outdoor vibe in a location that provides an ideal business environment and lifestyle that can’t be beat.

Local Demographics

Population by Locality

Alleghany County19,37917,85517,21516,25015,22314,898
Botetourt County23,27024,99230,49633,14833,59633,510
Franklin County35,74039,54947,28656,15954,47754,155
City of Roanoke100,22096,39794,91197,032100,01199,634
Roanoke County72,94579,33285,77892,37696,92996,605
City of Salem23,95823,75624,74724,80225,34624,924
City of Covington9,0637,1986,3035,9615,7375,650
Roanoke Region284,575289,079306,736325,728331,319329,376
Sources: US Census Bureau, 1980-2020; Weldon Cooper Center for Public Service, 2022

Population by Race

LocalityWhiteBlack or AAAmerican IndianAsianHispanic (any race)Two or More Races
Alleghany County90.1%4.5%0.2%0.4%1.2%3.8%
Botetourt County91.3%2.7%0.2%0.7%2.3%4.0%
Franklin County85.7%7.2%0.3%0.6%3.6%4.5%
Roanoke County83.3%5.9%0.3%3.6%3.6%5.3%
City of Covington79.9%12.5%0.4%0.6%3.1%7.5%
City of Roanoke57.3%27.5%0.4%2.5%8.5%5.4%
City of Salem82.5%7.7%0.2%2.1%4.3%5.6%
Roanoke Region76.9%12.5%0.3%2.1%4.9%5.6%
Source: 2020 Census- U.S. Census Bureau, 2021

Population by Age Group

20102010 (percentage)20212021 (percentage)2026 Projected2026 Projected (percentage)
Under 2078,44024.1%71,91021.6%72,38021.5%
65 and older53,71116.5%74,15922.3%83,57424.8%
Median Age42.144.745.3
Source: ESRI Business Analyst, 2021


201020212026 Projected
Median Household Income$44,530$57,362$61,340
Source: ESRI Business Analyst, 2021

Household Income Distribution

201020212026 Projected
Under $35,00051,05341,61238,691
$75,001 and above35,81952,84758,036
Source: ESRI Business Analyst, 2021

Educational Attainment (ages 25 and over)

Under 12 years9.5%
12 years only32.0%
Some college30.1%
College graduates (16 years or more)28.4%
Source. U.S. Census Bureau ACS 2020 5-year estimates