Thrive 2027 Campaign is a Success: Private Sector Makes Commitment to Support Future Prosperity

Several men holding plants smiling at the camera in a conference room
John Hull, Roanoke Regional Partnership executive director, with the Thrive 2027 Campaign Leadership team.

Thanks to the support and commitment of 122 businesses and organizations who made the decision to invest in the Roanoke Regional Partnership.  The Partnership’s Thrive 2027 Campaign surpassed its $3.6 million fundraising goal and brought in more than $4 million, demonstrating the Partnership’s strength and value as the leader in regional economic development, business attraction, talent, and placemaking.

These funds will accelerate the local economy and enhance the region’s competitiveness for business and talent attraction.

John Hull, executive director with the Roanoke Regional Partnership, said, “More than 122 businesses and organizations including 31 new investors across all sectors representing the diverse geography of the Roanoke Region of Virginia have made the commitment to invest in future growth for our great region. The economic progress that we have seen and will continue to enjoy is made possible by the leadership and investment of both the public and the private sectors working together.”

The Thrive 2027 Campaign is a five-year plan with four focus areas: economic growth and innovation; talent attraction and workforce development; commercial real estate and infrastructure; and place making and livability. Simply put, these are the Partnership’s marching orders for the next five years. Success measurements for these initiatives are the creation of 3,000 new jobs, $350 million in capital investments, a 10-percent increase in the number of in-migrants, a 15-percent increase in per capita income, and a 300-percent increase in inventory of certified sites by 2027.

While there are four different areas of focus for the plan, each is connected and builds upon the other. By highlighting the livability of the region and marketing the outdoor assets current residents enjoy, we’re attracting a talented workforce. By ensuring we’re ahead of the game with marketing intelligence for the regional economy, we can help local governments and the private sector make sound decisions as related to real estate and workforce development. The beauty of this plan is that by focusing on one aspect, they should all improve.

Although the fundraising campaign officially ended in May, the Partnership continues to recruit new investors. Our partners are already witnessing successes with theexpansion of local businesses like Wurth Revcar and Lowe’s and adoption of new degree programs by higher education institutions to support the region’s current and future workforce. Additionally, the volume of interest in our market from outside prospects remains steadily high.

The private sector investments match the investment of eight local governments who have been longstanding supporters and daily working partners of the Roanoke Regional Partnership in making a regional economic impact– Alleghany County, Botetourt County, Franklin County, Roanoke County, the cities of Covington, Roanoke, and Salem, and the town of Vinton.

The Roanoke Regional Partnership has built an impressive record of generating significant economic wins and building a strong, diverse economy. With the continued support of regional businesses and government, the Partnership is poised to produce economic wins and contribute to the prosperity of the Roanoke Region of Virginia.

Job Listing: Director of Talent Attraction

The Roanoke Regional Partnership is looking for someone to enhance and grow their program focused on talent outreach strategies, partnerships, communications, and marketing to attract talent for our region and its employers. The Partnership has already changed the region’s narrative to that of an active, outdoor mecca through the work of the Roanoke Outside Foundation. This is an opportunity to leverage that narrative to attract and retain top talent in the Roanoke region. 

This position calls for someone who is good at creating connections with academic institutions, employers, public sector partners, students, and other stakeholders. Best candidate relishes the challenge of building a program from the ground up, is a creative yet strategic thinker, and a self-motivator who won’t shy away from constructing plans and setting goals.

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