Banff Film Festival Rolls into Region

banff film festival roanoke

The wildest adventure film festival and outdoor expo of the year will be bigger than ever in September.

Roanoke Outside is hosting the Banff Mountain Film Festival World Tour at the Jefferson Center on Tuesday, Sept. 26.

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This Is Why We Do What We Do

roanoke region economic strategy

We like to think we are ahead of the curve here in the Roanoke Region when it comes to the outdoors.

An article in Business Xpansion Journal this month proves how far ahead of that curve we really are.

It emphasizes the importance of the work we are doing at the Roanoke Regional Partnership and the Roanoke Outside Foundation in regard to showcasing our outdoor assets.

The outdoor strategy is one we’ve been cultivating in the Roanoke Region for more than five years.

Here’s a little of what the magazine had to say:

It referenced a study by the Outdoor Industry Association, on 10 outdoor activities – bicycling, camping, fishing, hunting, motorcycling, off-roading, snow sports, trail sports, water sports and wildlife viewing – outdoor recreation accounts for 6.1 million jobs in this country. To put that in perspective, that is more jobs than education, more jobs than transportation and warehousing, and more jobs than construction.

“Outdoor recreation is a major economic driver that needs to be nurtured, the report states. It’s resilient and increasingly important to the economic health of a city or a region.”

We agree. It’s been good for business in the Roanoke Region.

Companies, such as Deschutes Brewery, have cited the outdoors as one of the things that attracted them to the area. Further, major employers say the narrative and resources provided by Roanoke Outside are key part of attracting talent to the area.

Other recent research indicates that there are other secondary economic benefits. Gallup research indicates outdoor investments lead to a healthier population (and healthier workforce). And research from the Knight Foundation suggests communities that offer social opportunities, offer an openness, pleasant aesthetics and other factors that are associated with our regional approach to the outdoors are more successful overall.

It’s important to understand the bigger picture when it comes to the awesome backdrop we see here every day in the Roanoke Region. Mountains, rivers, and trails are more than just a great way to spend the afternoon, they are economic drivers as well.

Thank You for Another Great GO Fest

go fest Roanoke Mountain Adventures

Thousands of people came out to try new gear and enjoy the great outdoors at the sixth Roanoke Go Outside Festival. Thank you for making this event a success.

GO Fest is more than just a great excuse to play outside, it attracts national gear manufacturers and helps people from beyond the region get acquainted with the awesome outdoor culture here. The outdoor narrative attracts and retains all kinds of people and interests but also attracts companies such as Roanoke Mountain Adventures and that create jobs and investment.

It’s also good for local business. From food trucks to craft beer to water bottles and shoes, vendors are able to showcase and sell gear, goods, and services. It was also the ideal spot to find a new running, biking, hiking, or volunteer group and get involved in the community.

While the focus of GO Fest is fun, it is a good time to stop and think about the Roanoke Region’s natural assets and how to preserve them for future generations. Learn about outdoor initiatives happening in our community, conservation groups, trail building workshops, and opportunities to get involved. You can find information on all of these opportunities at

go fest love sign

Roanoke: A Town You Need to Visit This Summer

mcafee knob

Have summer plans? Make a point to explore the Roanoke Region this summer.

Blue Ridge Outdoors magazine named Roanoke one of “9 Towns You Need to Visit This Summer.” Roanoke makes the list with places such as Morgantown, N.C.; Evans, Ga.; and Seneca, S.C.

Here’s what the magazine had to say about Roanoke:

“A vibrant food scene, a superb greenway, the Blue Ridge Parkway on one side and the Appalachian Trail on the other makes Roanoke a must-visit. McAfee Knob (pictured above) — one of the most-photographed spots on the AT—is a short drive and an 8-mile hike from downtown, and in Carvins Cove you’ll find 12,000 acres of woodlands to explore on mountain biking trails (from bomber downhills to fire roads to cross-country single-track) and on foot. And if you’re a road cyclist, the Blue Ridge Parkway is a stone’s throw from downtown and there’s some mighty fine riding along those rolling hills.”

Make sure to go look at the entire list … and start making plans for the rest of the summer!