GO Fest Generates $480,000 in Economic Impact

go fest impact 2019

The region’s biggest outdoor festival has a direct impact on the regional economy.

The Anthem Roanoke GO Outside Festival in October generated $480,000 in new economic activity that will support 4.7 jobs in the Roanoke market over the next year.

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Sharing the Knowledge

talent jmu

Roanoke Regional Partnership and Roanoke Outside Foundation staffers have been sharing their knowledge in the past two months speaking to organizations to share our expertise and motivate action.

Here’s a partial list of audiences from the past two months:

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Roanoke Outside Foundation Receives Virginia Tourism Corporation Grant for Marketing

roanoke outdoor festivalThe Roanoke Outside Foundation recently received $25,000 from the Virginia Tourism Corporation Marketing Leverage Program grant fund to further develop the global image of the region as a premiere outdoor recreation community.

Brand building events such as the Blue Ridge Marathon and GO Outside Festival are part of the region’s integrated economic development strategy to leverage natural assets to attract talent and investment. Roanoke Outside Foundation received the grant for a Digital Marketing & Influencers in the Outdoors project.

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Region Featured in National Recreation and Park Association Report

nrpa case study roanoke reportThe Roanoke Regional Partnership and Roanoke Outside are featured as a successful case study in a just-released National Recreation and Park Association report, Promoting Parks and Recreation’s Role in Economic Development

The report acknowledges that Roanoke Outside, working with the City of Roanoke Parks and Recreation and other parks departments “have helped establish a new brand for the Roanoke Region.”

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