Roanoke Times Article Highlights Rise in ‘Boomerangs’

The Roanoke Times recently interviewed John Hull, executive director of the Roanoke Regional Partnership, to discuss the surge in people moving back to the Roanoke Region after growing up here, getting their undergraduate here, or going to medical school here. These returning professionals are known as “boomerangs” in the talent attraction world and have been a big focus in the Partnership’s talent attraction efforts.

The article ‘Boomerangs’ fly back to Roanoke, New River valleys for medical careers (by Casey Fabris) focused specifically on people coming back to work in the live sciences, innovation, and medical research fields which have become a target sector for growth by the Partnership in recent years.

Those featured in the article mention the employment opportunities were important, but cited the arts & culture scene, low cost-of-living, easy access to outdoor amenities, and being a great place to raise a family as being crucial to their return.

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Job Listing: Director of Talent Attraction

The Roanoke Regional Partnership is looking for someone to enhance and grow their program focused on talent outreach strategies, partnerships, communications, and marketing to attract talent for our region and its employers. The Partnership has already changed the region’s narrative to that of an active, outdoor mecca through the work of the Roanoke Outside Foundation. This is an opportunity to leverage that narrative to attract and retain top talent in the Roanoke region. 

This position calls for someone who is good at creating connections with academic institutions, employers, public sector partners, students, and other stakeholders. Best candidate relishes the challenge of building a program from the ground up, is a creative yet strategic thinker, and a self-motivator who won’t shy away from constructing plans and setting goals.

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Eshelman and Marston Roanoke Region Ironman Success Story Featured in Roanoke Times Op-Ed

Photo Credit: David Hungate for the Roanoke Times.

Pete Eshelman, the director of outdoor branding for the Roanoke Regional Partnership, and Brett Marston, the current president for the Partnership, joined forces on an opinion piece that was published by the Roanoke Times following the June 6, 2021 Carilion Clinic Ironman 70.3 event. The story was written to highlight the decade-long effort led by the Partnership and Roanoke Outside to change Roanoke Region’s brand identity to an outdoor mecca. This narrative created a culture which now attracts world-class events like Ironman and will continue to spur economic success, business investment, talent attraction, healthier lifestyles, and tourism.

Click to view the full Roanoke Times article.


Below is the story as originally written by Pete Eshelman and Brett Marston.
Published by Roanoke Times on June 12, 2021.

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