Taylor Johnson Joins the Partnership as Director of Talent Attraction

Taylor Johnson joins the Roanoke Regional Partnership as the new director of talent attraction. Johnson will lead the Partnership’s continued effort in talent attraction and workforce development. 

Johnson was selected for her experience creating, developing, and implementing programs focused on talent outreach strategies, partnerships, communication, and marketing to attract talent,” said John Hull, executive director of the Partnership.  “Talent attraction is important work that will be a critical element in the economic future of the Roanoke Region.”

As part of the Thrive 2027 plan, the Partnership recognized the importance of expanding the Roanoke Region’s ability to attract and retain in-demand talent as one of the top priorities over the next five years.

Taylor is herself a boomerang, returning to the Roanoke Region to dedicate her career to the economic development in her hometown, after living and working in Arlington for almost a decade.

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Kait Pedigo Joins Roanoke Outside as Events Manager

Kait Pedigo has been selected as the new events manager of the Roanoke Outside Foundation, a non-profit created by the Partnership in 2010. Pedigo has worked the last three years as the special events supervisor for the City of Roanoke where she became very familiar with the Foundation’s events and played an integral role on the Anthem Go Outside Festival committee. 

Kait comes to Roanoke Outside with nearly a decade of experience working within the Roanoke Region’s outdoor community. She holds a degree in theatre and English from the University of Vermont where her experience with directing and stage management developed and was later leveraged to produce large-scale events with precision and expertise. In her role with Roanoke City Parks and Recreation, Kait supervised races, festivals, concerts and permitting for every event within the city’s purview. Kait was also a member of the GO Fest planning committee, and facilitated park use for the Blue Ridge Marathon and Go Cross.

“Kait has been a valuable assets to our organization for years as a member of the GO Fest committee and as City liaison for the Marathon and Go Cross. She is organized, creative, thoughtful and hard-working, all traits that will serve our organization well as we continue to build relationships throughout the Roanoke Region,” said Pete Eshelman, director of the Roanoke Outside Foundation. “I am pleased to welcome Kait to the Roanoke Outside team and feel confident she will quickly become an integral part of our organization.”

Roanoke Outside has the capacity to move mountains. I’ve witnessed the Foundation’s events draw people from all over the world and find success by whatever metric you use, such as attendance, notoriety, national brand participation, and livability,” said Pedigo. “The thing that attracts me the most to working for Roanoke Outside is that success comes by forming relationships and really caring for the businesses and community. I knew I had to be a part of this team.”

Prior to working for Parks and Rec, Pedigo worked in the outdoor industry as a program director, guiding adventure excursions, planning outdoor-related events and coordinating weddings. If you want to learn more check out Five Questions with Kait Pedigo, Roanoke Outside’s New Event Manager

The Roanoke Regional Partnership, founded in 1983, is the public-private economic development marketing and strategy organization supported by Alleghany, Botetourt, Franklin, and Roanoke Counties, the Cities of Covington, Roanoke, and Salem, and the Town of Vinton as well as more than 200 businesses. The organization has worked with its partners to create more than 19,000 primary jobs and $19 billion in investment by attracting companies such as Orvis, Altec, McAirlaids, Bimbo Bakeries, Cardinal Glass, Balchem, Eldor, Mack Trucks, Traditional Medicinals, Constellation Brands and others to the region.

Get2KnowNoke 2019 College Tour

Get2KnowNoke is on a mission to brand the Roanoke Region as a destination for college students to intern and work after graduation.

This spring, we will be in front of students from almost all 25 schools; including 13 four-year colleges and universities, two medical colleges, five community colleges, three career building colleges, and multiple graduate programs at the Roanoke Higher Education Center. From engineers and software developers to architects and liberal arts students, Get2KnowNoke is showing that there is a place for all majors in the Roanoke Region.

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