Partnership’s Eshelman Named to State Tourism Board

Pete Eshelman, director of outdoor branding for the Roanoke Regional Partnership, has been appointed to the Virginia Tourism Corporation board of directors by Gov. Ralph Northam.

Eshelman’s appointment is not only recognition of the region’s commitment to growing the outdoor industry but also an acknowledgment of the contributions of traditional economic development and tourism.

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Roanoke.org Visibility Increases After Redesign

website redesign

The Roanoke Regional Partnership launched a new website design in August and it seems that you like what you see.

A big part of the plan for the redesign was to make the website more user-friendly on desktop and mobile devices. With larger typefaces, bigger imagery and an overall content reorganization, analytics show that the website is meeting its goals.

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Get to Know the Partnership Staff: Lisa Lyle

Lisa Lyle

Lisa Lyle recently joined the Roanoke Regional Partnership as director of business investment. In her new role, Lyle will direct the business attraction and expansion program of the Partnership. She joins the Partnership from Martinsville-Henry County Development Corp., where she served as director of marketing and recruiting since 2011. During that time she coordinated a regional rebranding and worked with projects that led to $193 million in investments and 1,533 new jobs.

Get to know Lisa in her own words.

What’s the best part of your job?

I love the diversity of the companies and projects that I work with. 

What’s the most played song in your playlist? 

Lately, it would be Shape of You by Ed Sheeran. But overall it would be Soulshine (live) by Warren Haynes.

What super power would you like to have?

I’d like to have endless energy.

What are you reading right now?

The Chemist by Stephanie Meyer. 

Where’s your favorite place to play in the Roanoke Region?

My favorite place for fun is downtown Roanoke. I love the energy, arts and culture, and music. I also enjoy the abundance of greenways in the region.