Roanoke.org Visibility Increases After Redesign

website redesign

The Roanoke Regional Partnership launched a new website design in August and it seems that you like what you see.

A big part of the plan for the redesign was to make the website more user-friendly on desktop and mobile devices. With larger typefaces, bigger imagery and an overall content reorganization, analytics show that the website is meeting its goals.

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Get to Know the Partnership Staff: Lisa Lyle

Lisa Lyle

Lisa Lyle recently joined the Roanoke Regional Partnership as director of business investment. In her new role, Lyle will direct the business attraction and expansion program of the Partnership. She joins the Partnership from Martinsville-Henry County Development Corp., where she served as director of marketing and recruiting since 2011. During that time she coordinated a regional rebranding and worked with projects that led to $193 million in investments and 1,533 new jobs.

Get to know Lisa in her own words.

What’s the best part of your job?

I love the diversity of the companies and projects that I work with. 

What’s the most played song in your playlist? 

Lately, it would be Shape of You by Ed Sheeran. But overall it would be Soulshine (live) by Warren Haynes.

What super power would you like to have?

I’d like to have endless energy.

What are you reading right now?

The Chemist by Stephanie Meyer. 

Where’s your favorite place to play in the Roanoke Region?

My favorite place for fun is downtown Roanoke. I love the energy, arts and culture, and music. I also enjoy the abundance of greenways in the region.

Get to Know the Partnership Staff: Carrie Cousins

carrie cousins 
Carrie Cousins develops content and marketing materials for the Roanoke Regional Partnership. She is a designer, writer, and content marketer with more than 15 years of experience in the media industry. She’s also the voice of the Partnership online and on social media through channels such as Roanoke_Region and Get2KnowNoke.

Get to know Carrie in her own words.

What’s the best part of your job?

I get to tell a lot of stories about our region, visually and with words. One of the things that makes these stories so special is the people behind them; meeting new people and hearing why they live and play here is amazing. (And there are so many different things that draw people to the region.)

What’s the most played song in your playlist?

 
Desperation Song by Carbon Leaf. The aggressive beat just makes you want to sing along and stomp your feet. The Virginia-based band has been one of my favorites for ages and they’ll be back in the region this spring with an April show at the Harvester.

What super power would you like to have?

Is having a clone considered a super-power?

What are you reading right now?

The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondo. The message of this easy read – everything in your house should “spark joy.”

Where’s your favorite place to play in the Roanoke Region?

I love our trails and the greenway system. I do a lot of running and mix up dirt and paved trails. There’s a shorter section of greenway in Salem (starting at Rotary Park) that I run regularly; year round there’s nothing like the breeze coming off the river. Some days the run is quiet and peaceful, just me and the dog in the pre-dawn hours, but other times the path is bustling with people of all ages — walking, running, biking, swimming, paddling, coming into the ball park – and it shows you what a community that loves the outdoors looks like.

Get to Know the Partnership Staff: Pete Eshelman

Pete Eshelman

Pete Eshelman is an outdoors guy. He developed roanokeoutside.com, founded the Blue Ridge Marathon – America’s Toughest Road Marathon, Hill Week, VBR Criterium, and the GO Outside Festival to help build brand recognition for outdoor recreation and increase recognition of the region as a place to live, work, and invest. His work has changed the region’s community narrative to one that places a high value on the outdoors.

Get to know Pete in his own words.

What’s the best part of your job?

I love how quickly our community embraced our regional effort to become a true outdoor community and I’m impressed with how both our public and private businesses partners recognize that trails, rivers, mountains, and lakes are more than just dirt and water – they’re economic and talent generators. Within a few years our community narrative has shifted to one that places a high value on quality of life with an emphasis on outdoor recreation and environmental stewardship. I truly enjoying being part of the positive transformation that is taking place throughout our entire region … it’s pretty awesome.  I like finding ways to improve the outdoor experience for not only residents but also guests: such as seeing how our community came together to crowdfund The Bridges river access point, the development of regional blueways, and hopefully being home to Virginia’s first in-river kayak park. So, what’s the best part of my job … having the freedom and flexibility to get more and more people living the healthy active lifestyle.

What’s the most played song in your playlist?

 
Most people don’t know this about me, but I’m a huge disco fan.  That’s doesn’t mean I can dance disco, but I love funk and soul music. Disco Inferno by The Trammps probably gets the most airtime. But I’m currently into Karl Denson’s Tiny Universe who headlined at this year’s GO Outside Festival.

What super power would you like to have?

Easy … the power to read minds. Think about it, just in the economic development realm it would be a game changer for projects.

What are you reading right now?

I’m a huge fan of Malcom Gladwell. I just finished Outliers which examines how a person’s environment affects his or her possibility and opportunity for success. Next up … What the Dog Saw, also by Gladwell.

Where’s your favorite place to play in the Roanoke Region?

It’s not so much my favorite place, but rather my favorite way to experience your own backyard (not literally your backyard, but rather your own town). Just hop on a bicycle with no planned route and just go wherever you feel like going. Exploring at a slower pace opens your eyes to things you don’t normally see.

Connect with Pete on LinkedIn.